K-beauty shopping in Seoul: Olive Young, Daiso and pharmacies
Where to buy Korean skincare, how the stores differ, how to ask for what your skin needs in Korean, and how to get the tax back.
Skincare and cosmetics are one of the most popular things to shop for in Seoul. You do not need to know brand names. This guide explains where to go and how to ask for what you need.
Where to shop
| Store | What it is | Good for |
|---|---|---|
| Olive Young | Korea’s biggest health and beauty chain | A huge range of Korean brands, testers, regular discounts |
| Daiso | Low-price variety store | Budget skincare, travel sizes, tools and accessories |
| Pharmacies (약국) | Pharmacist-run shops | Pharmacy skincare brands, soothing creams, sun care |
| Department stores and duty-free | Premium brands | Luxury and well-known Korean brands, tax-free shopping |
Large Olive Young stores in Myeongdong, Gangnam and Seongsu are busy but have the widest choice. Smaller branches in residential areas are quieter.
Tips for shopping
- Use the testers. Most products have one. Try on the back of your hand.
- Watch for “1+1” and “2+1” signs: buy one, get one free, or buy two, get one free.
- Check the ingredients. Product names are often English, but details may be in Korean. Use the camera mode in Papago to translate labels.
- Ask for samples. Some stores include small samples with larger purchases.
- Get the tax back. Many stores offer an instant tax refund at the counter. Bring your passport. See tax refunds.
Ask for what your skin needs
Show these phrases to staff:
Shopping at pharmacies
Pharmacies sell skincare as well as medicine. Pharmacy skincare is popular for soothing and repairing products.
- Pharmacists can explain products, but they cannot diagnose skin conditions in a shop.
- If you have a skin problem, rash or allergy, see a doctor. Do not rely on cosmetics.
- Some products in pharmacies are medicines, not cosmetics. Read the label or ask before buying.
See also feeling sick in Seoul for pharmacy phrases.
Bringing it home
- Liquids over 100 ml must go in checked luggage, not your carry-on.
- Wrap glass bottles and keep receipts in case customs at home asks.
- Check your home country’s import rules for large quantities.
We do not accept payment from brands or stores for anything we mention in this guide.
Prices, timetables and rules in Korea change often. We check this guide regularly, but please confirm details with the official sources linked above before you travel.